The Berkeley Baby Book Project
Logo, Branding, Website, Copywriting
How can we better democratize literacy, especially for underserved communities?
Research continues to show that ownership of books from birth has a significant, measurable impact on children’s cognitive development, Kindergarten readiness and lifelong academic success.
Former teacher and Berkeley Unified School District bus driver Seena Hawley set out to bring Dolly Parton’s Imagination Library (yes, that Dolly Parton) to her community in Berkeley. Now, she’s expanding the program to more cities in the East Bay.